Course of the 26th Watch Marketing Day

We update the agenda regularly. Do not hesitate to come back to find out about new speakers and schedules, information about your your visit and more.

November 17th, 2022

8:45
Welcome, coffee offered by La Semeuse Auditorium 1, 2nd floor
09:30
Introduction and objectives of the day Auditorium 1, 2nd floor

Laetitia Vifian Benoit, President of the Journées Internationales du Marketing Horloger (JIMH)

Olivier Kubli, Director of the Haute Ecole de Gestion Arc Neuchâtel

Violaine Blétry-de Montmollin, Councillor of the City of Neuchâtel, Department of Territorial Development, Economy, Tourism and Built Heritage

Alain Ribaux, State Councillor of the Canton of Neuchâtel, Head of the Department of Economy, Security and Culture.

09:45
Round table with the participation of Mr. J.C. Biver Auditorium 1, 2nd floor

Presentation by Kalust Zorik. Expert guests:

-Vicken Bayramian, co-founder of Cryptolex, one of the pioneer companies in DLT and Blockchain in Geneva ;
-Jean-Claude Biver,
-Suren Erkman, Institute of Earth Surface Dynamics (IDYST) & Faculty of Geosciences and Environment (FGSE) University of Lausanne (UNIL) ;
-Diana Cullilas, Secretary General, Swiss Better Gold Association;
-Liselotte Thuring, Sustainability Project Manager at Panatere;
-Franck Paucod, Mazars, auditor in sustainable development;
-Bernard Vuilliomenet, watchmaking historian;

10:00
Suren Erkman Auditorium 1, 2nd floor

Prof. Hon. PhD, How to optimize the different steps of the watchmaking value chains, in the perspective of defossilization?

10:30
Bernard Vuilliomenet Auditorium 1, 2nd floor

Bernard Vuilliomenet, historian of watchmaking, the eternity of the watch object

11:00
Franck Paucod Auditorium 1, 2nd floor

Franck Paucod, Mazars: Supply chain audit methodology

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11:15
Présentation des articles de recherche (1/2) Auditorium 1, 2nd floor

“The Journey to a sustainable watch Industry" by Catherine Sonolet, Digital Training Solutions and Sustainability Awareness Consultant

12:15
Cocktail reception
13:45
Presentation of the research papers (2/2) Auditorium 1, 2nd floor

-Eternality and timelessness of the luxury watch: a new theoretical definition of the concept within the framework of Marketing sciences by Romain Rousseau, PhD student in Management Sciences Paris 1 Panthéon-Sorbonne - Institut Français de la Mode
-Eternality: a simple concept? What temporality for watch brands, between permanence and contemporary communication? by Magali Bigey, ELLIADD - University of Franche-Comté
-Tomorrow's watch will be sustainable or not. A nudges approach. Saïd EL GUENNOUNI, Hassan II University of Casablanca / Jean Moulin University Lyon 3

16:30
Award for the best communication in watch marketing by BA111OD watches Auditorium 1, 2nd floor

Presentation of the award by Thomas Baillod

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16:40
Conclusions of the day by Laetitia Vifian Benoit, President JIMH

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