About the Watch Marketing Days
The meeting place for professionals to think differently about watchmaking
Since 1997, the JIMH has conquered an international audience by bringing together the academic and professional worlds around avant-garde themes. They consist of targeted conferences and interactive round tables led by personalities from all walks of life. This unique event in Switzerland offers participants a 360° vision of the current knowledge and trends in watch marketing, which is alive, organic and evolving!
The Marketing Days Association in a few dates
1997
Foundation of the Association of Watch Marketing Days and organization of the first JIMH at the emblematic International Watchmaking Museum in La Chaux-de-Fonds.
2002
Are there still opportunities?
Strong of its success, the JIMH settles in the Theater of the Blue Hour in La Chaux-de-Fonds to welcome the participants.
2006
Watchmaking Culture, Art, Industry
The JIMH is divided into 2 days. 1st edition of the JRMH which takes place at the Haute école de gestion Arc in Neuchâtel and which precedes the JIMH.
2007
The Point of Sale
Publication of the first book of the “watch marketing” collection on the theme of “Watchmaking Culture”.
2011
Asian Dream
The various economic and cultural facets of the “Asian Dream”: perception of Fine Watchmaking, communities, differences in consumption with Europe, perception of the Indian consumer, counterfeiting…
2012
Experiential marketing applied to watchmaking
The experience through mechanics, the online experience on the Internet, a benchmarking of watchmaking with wine, cheese and chocolate and finally the shopping experience of Global Shoppers.
2013
Watchmaking after-sales services, new requirements
The various facets of after-sales services: role of after-sales service, consumer perception, digital, training needs of watchmakers, new technologies such as 3D printing.
2015
The Multiple Lives of a Watch
It deals with a theme rarely treated in literature: the multiple lives of second-hand watches – whether they have been worn or not. The Anglo-Saxons call them pre-owned watches.
2017
Digital intelligence
3key themes: how to go from big data to big intelligence? Which tools for social networks? How to build tribes and convert them? Smaller brands, and independent retailers need to get into digital marketing.
2021
Retro-prospective
The JIMH celebrates its 25th anniversary and joins the program of the Biennial of the watchmaking heritage inscribing marketing as a know-how in the same way as the other watchmaking skills.
Our team
All those who make the event happen
Kalust Zorik
Founder of JIMHCo-founder, director and CMO of Keberdanz watches, Zalust Zorik studied Business Economics before obtaining a post-graduate degree at Harvard in "Strategic Marketing Management". A strategy and business development consultant for the watch industry, he is also the founder of the Journées du Marketing Horloger, and co-founder of the Institut du Marketing Horloger.
Laetitia Vifian Benoit
President of the Association des Journées du Marketing HorlogerPresident of the Marketing Days Association since 2017, Lætitia has worked in the communication departments of the biggest watch brands, from OMEGA to Longines to Greubel Forsey. She is responsible for the management and planning of large 360° communication projects combining audiovisual and photographic productions at an international level. Her specialty: the organization of photoshooting with models for watch brands.
Alain Rapin
Marketing managerMarketing manager with Baloise for more than 10 years. Organization of events, support of the sales force. Past president of the SwissMarketing club Neuchâtel and active member of the current club. General Councillor in the city of Neuchâtel with main interests in land use planning, mobility, biodiversity, security and technological development. One passion: Watchmaking in all its forms.
Anaïs Georges Duclos
Press RelationAfter obtaining two MBAs from the University of Paris and graduating with a major in communications strategy, she worked for several years as a marketing and communications manager, first in a family business specializing in fashion and then in a leading international group in electronic distribution. She moved to Geneva in 2004 and joined Rochat & Partners, the first public relations agency in French-speaking Switzerland, where she specialized in luxury products (watches, jewelry, beauty, fashion, automotive) and art. She founded DC-Agencies in January 2006.
François Courvoisier
Director of ResearchFrançois H. Courvoisier, Ph.D. in economics, is professor emeritus at the HES-SO/Haute école de gestion Arc, where he co-founded and directed the Watch Marketing Institute, which became the Watch Marketing Center. He has published several marketing books and notably co-created the JIMH collection of books on watch marketing. He is the academic responsible for the Journées de recherche en marketing horloger.
Anne-Laure Pollet Bolon
Project ManagerFrench by blood but Neuchâteloise at heart for the past 20 years, she is a jack of all trades, energetic and curious, supply-chain and marketing project manager in complex industrial or service environments that may be located internationally. From Michelin to Bulgari, through Cap Gemini, Tavannes Watch co, Kokorolingua for language teaching or the production of handmade chocolates in the Ruz Valley, she coordinates projects by putting her talents as a planner and as a link between people at the service of the team.
Raphaël Ly
Digital Consultant23 years of experience in the digital world, from communication to marketing to transformation, with a passion for the watch industry. His expertise in this field has evolved from the agency and consulting world to an active role in the executive committee of the Fondation de la Haute Horlogerie. His career has covered various markets such as France, China and Switzerland for major international accounts (Porshe, Dior, Lipton APAC, Duracell Europe...). Some of his achievements: Opening of the SIHH to new technologies with the creation of the SIHH Lab, Internalization of digital know-how at the FHH, Launch of a DTC brand of sneakers (Shulong Shoes) in China and Europe in 2010, Contributor of Ogilvy Interactive in 2008, first case of 360° campaigns (Herta).
Maria Bashutkina
communication and experiential marketingWith a Master's degree in Economics and Management, Ms. Maria Bashutkina has been working at the Watch Marketing Center of the HEG Arc since 2011. She is a regular speaker at international conferences, including Boston, Tokyo, Florence, Hong Kong, Venice, Madrid and Paris on topics related to innovative marketing strategies, especially in the watchmaking world. She directs a training course on "Swiss watchmaking: art, industry and marketing" at the HEG Arc. She is a regular speaker in various training courses on luxury and experiential marketing. She advises companies in terms of marketing strategy and improvement of the customer experience and speaks on the radio and in the professional press.