About the Watch Marketing Days

The meeting place for professionals to think differently about watchmaking

Since 1997, the JIMH has conquered an international audience by bringing together the academic and professional worlds around avant-garde themes. They consist of targeted conferences and interactive round tables led by personalities from all walks of life. This unique event in Switzerland offers participants a 360° vision of the current knowledge and trends in watch marketing, which is alive, organic and evolving!

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Events organized
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Published works
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Books sold
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Tickets sold since the first edition

The Marketing Days Association in a few dates

1997

Foundation of the Association of Watch Marketing Days and organization of the first JIMH at the emblematic International Watchmaking Museum in La Chaux-de-Fonds.

2002

Are there still opportunities?
Strong of its success, the JIMH settles in the Theater of the Blue Hour in La Chaux-de-Fonds to welcome the participants.

2006

Watchmaking Culture, Art, Industry
The JIMH is divided into 2 days. 1st edition of the JRMH which takes place at the Haute école de gestion Arc in Neuchâtel and which precedes the JIMH.

2007

The Point of Sale
Publication of the first book of the “watch marketing” collection on the theme of “Watchmaking Culture”.

2011

Asian Dream
The various economic and cultural facets of the “Asian Dream”: perception of Fine Watchmaking, communities, differences in consumption with Europe, perception of the Indian consumer, counterfeiting…

2012

Experiential marketing applied to watchmaking
The experience through mechanics, the online experience on the Internet, a benchmarking of watchmaking with wine, cheese and chocolate and finally the shopping experience of Global Shoppers.

2013

Watchmaking after-sales services, new requirements
The various facets of after-sales services: role of after-sales service, consumer perception, digital, training needs of watchmakers, new technologies such as 3D printing.

2015

The Multiple Lives of a Watch
It deals with a theme rarely treated in literature: the multiple lives of second-hand watches – whether they have been worn or not. The Anglo-Saxons call them pre-owned watches.

2017

Digital intelligence
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key themes: how to go from big data to big intelligence? Which tools for social networks? How to build tribes and convert them? Smaller brands, and independent retailers need to get into digital marketing.

2021

Retro-prospective
The JIMH celebrates its 25th anniversary and joins the program of the Biennial of the watchmaking heritage inscribing marketing as a know-how in the same way as the other watchmaking skills.

Our team

All those who make the event happen

Alain Rapin
Marketing manager
Maria Bashutkina
communication and experiential marketing

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