26th Watch Marketing Day: The Eternity of the Watch
Neuchâtel, November 17, 2022 / in person or streaming with simultaneous translation from French to English
With the kind support of our historical partner
About the Event
Active since 1997, the "Journées du Marketing Horloger" (Watch Marketing Day) have established themselves in the watchmaking landscape, well beyond the Swiss borders.
They link the academic and professional worlds and democratize watch marketing. “Sharing, transmitting, perpetuating” is our mission, because marketing is a know-how that is part of the watchmaking heritage.
Call for papers (closed)
Want to share your research with the audience? JIMH is a unique opportunity to make your voice heard with the actors of theof the watch industry.
- Suggest new ways of thinking, discuss new opportunities.
- One of our sponsors will give a watch to reward the best research.
- The selected works will be presented in a book of the collection "Marketing Horloger".
- The best paper will have privileged access to a future conference of the French Marketing Association (AFM).
THE CALL FOR PAPERS IS CLOSED FOR THIS YEAR. DO NOT HESITATE TO COME BACK AFTER OUR EVENT TO DISCOVER THE NEXT TOPIC.
Discover the Agenda
Watchmaking, a centuries-old know-how, is by nature part of the duration of the measurement of time, but the concept of “eternity” goes beyond that by integrating notions that are both recent and concrete, such as obsolescence, and others that are irrational and intimate, such as the lasting attachment of a person to his or her timepiece.
The authors of the research papers selected by a scientific committee will be invited to present their papers in French or English before a panel of experts.
We update the agenda regularly. Do not hesitate to come back to find out about new speakers and schedules, information about your your visit and more.
November 17th, 2022
About the organization
The Journées du Marketing Horloger were born in 1997!
- The JIMH : Avant-gardists, visionaries and iconoclasts for over 25 years.
- All members of the organizing committee are volunteers.
- The registration fee is only to cover the cost of holding the event.
Discover the speakers of the 26th edition
A panel of professionals and experts will enrich the round tables and exchanges during the International Day of Watch Marketing.
Diana Culillas
Secretary General, Swiss Better Gold AssociationDiana started her career with the International Committee of the Red Cross during the first Russo-Chechen conflict. She was then involved in various humanitarian projects in Asia, Africa and the Middle East for the next 14 years. From 2008 to 2018, as CSR Manager at Chopard, Diana established and oversaw various initiatives related to supply chains, environmental protection, work-life balance and philanthropic missions of the group. Today Diana leads the Swiss Better Gold Association, a pioneering network of representatives from the financial, watchmaking and other industries involved in the Swiss gold sector. SBGA supports artisanal and small-scale producers in their sustainable development and facilitates the establishment of responsible supply chains between these producers and the market.
Liselotte Thuring
Sustainability Project ManagerSustainability Project Manager for 4 years at Panatere, and graduate with a CAS in Sustainable Luxury Management, at SUMAS, Sustainability Management School in Gland. Head of International Luxury Division & Partner - Upfluence: Influencer Marketing strategies and digital campaign launches via social networks for luxury brands Several years of experience in Marketing/Communications for watch brands (TAG Heuer/Hautlence)
Franck Paucod
Partner at MazarsEducation : Certified Public Accountant Executive MBA in Sustainable Management Master in Economics Bachelor in Finance Activity : Sustainability auditor (accreditations for EcoEntreprise, Responsible Jewelry Council, London Bullion Market Association and Fairmined). Financial auditor Money laundering auditor. Career: 15 years with Ernst & Young then 11 years with Mazars - Topics covered : Responsible sourcing of precious stones Knowledge and methodology of auditing a supply chain Risks in conflict zones (Russia, Zimbabwe, DRC...) Help to local communities
Vicken Bayramian
Co-founder and CTO, CryptolexAs co-founder and CTO, Alec brings an unrivaled passion for cryptocurrency and the blockchain. He is a senior programmer with over 25 years’ experience and an early developer of blockchain technology. In addition to Cryptolex, he is the founder of several start-ups, including AV-D, Sparkou and Travelpaper. Educational Background Masters in Computer Science, Swiss Federal Institute of Technology in Lausanne (EPFL) Masters in Robotics Vision in NASA, Carnegie Mellon University, Pennsylvania.
Bernard Vuilliomenet
Expert and watchmaking historianWatchmaking technician by training and currently independent watch historian. Active with the brands Bulova, Laboratoire d'Ebauches SA, Jaeger Lecoultre, Ebel, Breguet, Vacheron Constantin. Former president of the Swiss Foundation for Art Crafts (FSMA). Former vice-president of the Swiss Association for Watch Research (ASRH). Member of Chronométrophilia (Swiss Association of Time Measurement), of the French Association of Antique Watchmaking Amateurs and of the Swiss Chronometry Society.
Kalust N. Zorik
Founder of JIMHHe is the founder and past-president of the JIMH since 1995; of the Journées de Recherche en Marketing Horloger and co-editor of publications on watch marketing. He is a consultant, company director for several companies, mostly watchmaking and industrial, in Switzerland and abroad and lecturer in several universities. As a business economist, his specialty is to act in companies by sharpening the angle of Industrial and Strategic Marketing. He has developed a deep knowledge, a base of experiences and relationships in the watch industry and high technology.
Suren Erkman
Honorary Professor, PhDSince the early 1990s, Suren Erkman has contributed to the emergence of the field of industrial ecology, an integrated and economically realistic approach to the implementation of sustainable development. In parallel to his activities as an international consultant and entrepreneur, he has pursued an academic career, notably at the University of Lausanne and the EPFL. He is also co-founder of the sustainability consulting company Sofies-dss+, which has more than a thousand employees in some 40 countries.
Research work
The theme of this year’s research is the “eternity” of the watch, open to teachers, students and watchmaking practitioners. The selected contributions are original from a methodological and/or practical point of view and will be appreciated by the scientific committee of the Journées du Marketing Horloger.
Catherine Sonolet
Digital Training Strategy25 years of experience in the luxury industry, mainly in the retail and travel retail training departments, led Catherine Sonolet to cross the path of sustainable development, for which she is passionate, and more particularly the challenges of responsible marketing in the luxury sector.
Romain Rousseau
PhD Candidate, Luxury marketingAfter several experiences in strategy and content creation, Romain Rousseau is now preparing a PhD in Management Sciences (Marketing) at the University of Paris 1 Panthéon-Sorbonne. He is working on the impact of the timelessness of a luxury product on the value perceived by consumers. From an exploratory approach, his work seeks to clarify the meaning of the term "timeless" in the context of marketing sciences, and then to understand its impact on the various dimensions of perceived value. Romain teaches History of Luxury and Marketing at Audencia.
Saïd El Guennouni
Doctor & ProfessorDoctorate from the University of the Sorbonne Paris III Professor authorized to supervise research in Management Sciences Professor at Hassan II University of Casablanca TEACHING AND RESEARCH AREAS Brand management. Brand content and brand stories. Marketing design and advertising: Marketing and semiotic approach. AREAS OF EXPERTISE Brand strategy. Communication. Semiotic analysis.
Online
- Available wherever you are
- Simultaneous translation (English)
- Access valid all day
- Available 48 hours
- You are supporting a non-profit event
7.7% V.A.T included
Regular
- Regular Price
- Meals, drinks and coffee included
- Streaming of the event available 48h
- Networking
- You are supporting an non-profit event
7.7% V.A.T included
Sponsors & Partners
Our sponsors and partners without whom this event could not take place!
Official partners
Sponsors
Relay partners
How to get to the event
Date: November 17, 2022
Time: 09:30 – 16:00
Location: Arc School of Business, Espace de l’Europe 21, 2000 Neuchâtel
Hall: Auditorium 1, 2nd floor
- Neuchâtel train station
- SBB Park + Rail of Neuchâtel
- Hotel Alpes et Lac
- Parking of the station