They link the academic and professional worlds and democratize watch marketing. “Sharing, transmitting, perpetuating” is our mission, because marketing is a know-how that is part of the watchmaking heritage.
Want to share your research with the audience? JIMH is a unique opportunity to make your voice heard with the actors of theof the watch industry.
THE CALL FOR PAPERS IS CLOSED FOR THIS YEAR. DO NOT HESITATE TO COME BACK AFTER OUR EVENT TO DISCOVER THE NEXT TOPIC.
Watchmaking, a centuries-old know-how, is by nature part of the duration of the measurement of time, but the concept of “eternity” goes beyond that by integrating notions that are both recent and concrete, such as obsolescence, and others that are irrational and intimate, such as the lasting attachment of a person to his or her timepiece.
The authors of the research papers selected by a scientific committee will be invited to present their papers in French or English before a panel of experts.
We update the agenda regularly. Do not hesitate to come back to find out about new speakers and schedules, information about your your visit and more.
Laetitia Vifian Benoit, President of the Journées Internationales du Marketing Horloger (JIMH)
Olivier Kubli, Director of the Haute Ecole de Gestion Arc Neuchâtel
Violaine Blétry-de Montmollin, Councillor of the City of Neuchâtel, Department of Territorial Development, Economy, Tourism and Built Heritage
Alain Ribaux, State Councillor of the Canton of Neuchâtel, Head of the Department of Economy, Security and Culture.
Presentation by Kalust Zorik. Expert guests:
-Vicken Bayramian, co-founder of Cryptolex, one of the pioneer companies in DLT and Blockchain in Geneva ;
-Suren Erkman, Institute of Earth Surface Dynamics (IDYST) & Faculty of Geosciences and Environment (FGSE) University of Lausanne (UNIL) ;
-Diana Cullilas, Secretary General, Swiss Better Gold Association;
-Liselotte Thuring, Sustainability Project Manager at Panatere;
-Franck Paucod, Mazars, auditor in sustainable development;
-Bernard Vuilliomenet, watchmaking historian;
Prof. Hon. PhD, How to optimize the different steps of the watchmaking value chains, in the perspective of defossilization?
Bernard Vuilliomenet, historian of watchmaking, the eternity of the watch object
Franck Paucod, Mazars: Supply chain audit methodology
“The Journey to a sustainable watch Industry" by Catherine Sonolet, Digital Training Solutions and Sustainability Awareness Consultant
-Eternality and timelessness of the luxury watch: a new theoretical definition of the concept within the framework of Marketing sciences by Romain Rousseau, PhD student in Management Sciences Paris 1 Panthéon-Sorbonne - Institut Français de la Mode
-Eternality: a simple concept? What temporality for watch brands, between permanence and contemporary communication? by Magali Bigey, ELLIADD - University of Franche-Comté
-Tomorrow's watch will be sustainable or not. A nudges approach. Saïd EL GUENNOUNI, Hassan II University of Casablanca / Jean Moulin University Lyon 3
Presentation of the award by Thomas Baillod
The Journées du Marketing Horloger were born in 1997!
A panel of professionals and experts will enrich the round tables and exchanges during the International Day of Watch Marketing.
Diana started her career with the International Committee of the Red Cross during the first Russo-Chechen conflict. She was then involved in various humanitarian projects in Asia, Africa and the Middle East for the next 14 years. From 2008 to 2018, as CSR Manager at Chopard, Diana established and oversaw various initiatives related to supply chains, environmental protection, work-life balance and philanthropic missions of the group. Today Diana leads the Swiss Better Gold Association, a pioneering network of representatives from the financial, watchmaking and other industries involved in the Swiss gold sector. SBGA supports artisanal and small-scale producers in their sustainable development and facilitates the establishment of responsible supply chains between these producers and the market.
Sustainability Project Manager for 4 years at Panatere, and graduate with a CAS in Sustainable Luxury Management, at SUMAS, Sustainability Management School in Gland. Head of International Luxury Division & Partner - Upfluence: Influencer Marketing strategies and digital campaign launches via social networks for luxury brands Several years of experience in Marketing/Communications for watch brands (TAG Heuer/Hautlence)
Education : Certified Public Accountant Executive MBA in Sustainable Management Master in Economics Bachelor in Finance Activity : Sustainability auditor (accreditations for EcoEntreprise, Responsible Jewelry Council, London Bullion Market Association and Fairmined). Financial auditor Money laundering auditor. Career: 15 years with Ernst & Young then 11 years with Mazars - Topics covered : Responsible sourcing of precious stones Knowledge and methodology of auditing a supply chain Risks in conflict zones (Russia, Zimbabwe, DRC...) Help to local communities
Vicken Bayramian, a lawyer specialized in trading law, is co-founder with Alec Avedisyan (EPFL) of Cryptolex, one of the pioneer companies in DLT and Blockchain in Geneva. Cryptolex conceptualized and implemented the Blockchain certification technology called Ntity with concrete applications in the fields of documentary credits (the BLC), voting (VOIX) and watchmaking with the first Swiss mechanical watch entirely certified on the Blockchain: MasterBlock (www.masterblock.ch)
Watchmaking technician by training and currently independent watch historian. Active with the brands Bulova, Laboratoire d'Ebauches SA, Jaeger Lecoultre, Ebel, Breguet, Vacheron Constantin. Former president of the Swiss Foundation for Art Crafts (FSMA). Former vice-president of the Swiss Association for Watch Research (ASRH). Member of Chronométrophilia (Swiss Association of Time Measurement), of the French Association of Antique Watchmaking Amateurs and of the Swiss Chronometry Society.
He is the founder and past-president of the JIMH since 1995; of the Journées de Recherche en Marketing Horloger and co-editor of publications on watch marketing. He is a consultant, company director for several companies, mostly watchmaking and industrial, in Switzerland and abroad and lecturer in several universities. As a business economist, his specialty is to act in companies by sharpening the angle of Industrial and Strategic Marketing. He has developed a deep knowledge, a base of experiences and relationships in the watch industry and high technology.
Since the early 1990s, Suren Erkman has contributed to the emergence of the field of industrial ecology, an integrated and economically realistic approach to the implementation of sustainable development. In parallel to his activities as an international consultant and entrepreneur, he has pursued an academic career, notably at the University of Lausanne and the EPFL. He is also co-founder of the sustainability consulting company Sofies-dss+, which has more than a thousand employees in some 40 countries.
The theme of this year’s research is the “eternity” of the watch, open to teachers, students and watchmaking practitioners. The selected contributions are original from a methodological and/or practical point of view and will be appreciated by the scientific committee of the Journées du Marketing Horloger.
25 years of experience in the luxury industry, mainly in the retail and travel retail training departments, led Catherine Sonolet to cross the path of sustainable development, for which she is passionate, and more particularly the challenges of responsible marketing in the luxury sector.
After several experiences in strategy and content creation, Romain Rousseau is now preparing a PhD in Management Sciences (Marketing) at the University of Paris 1 Panthéon-Sorbonne. He is working on the impact of the timelessness of a luxury product on the value perceived by consumers. From an exploratory approach, his work seeks to clarify the meaning of the term "timeless" in the context of marketing sciences, and then to understand its impact on the various dimensions of perceived value. Romain teaches History of Luxury and Marketing at Audencia.
Doctorate from the University of the Sorbonne Paris III Professor authorized to supervise research in Management Sciences Professor at Hassan II University of Casablanca TEACHING AND RESEARCH AREAS Brand management. Brand content and brand stories. Marketing design and advertising: Marketing and semiotic approach. AREAS OF EXPERTISE Brand strategy. Communication. Semiotic analysis.
7.7% V.A.T included
7.7% V.A.T included
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Date: November 17, 2022
Time: 09:30 – 16:00
Location: Arc School of Business, Espace de l’Europe 21, 2000 Neuchâtel
Hall: Auditorium 1, 2nd floor
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